สาขาการตลาดยุคดิจิทัล
Program Highlights
Marketing
Bachelor of Business Administration Program in Marketing (revised edition 2569) Southeast Asia University aims to produce digital-era marketers skilled in using modern technology, both AI and MarTech together with data analysis to meet the needs of modern business through experiential learning and hands-on practice, building data-driven decision-making skills, and cultivating a mindset for sustainable business creation, so that graduates are ready to step into international-level positions and become entrepreneurs who stay ahead of the future business world.
Program Objectives
- To develop learners capable of applying marketing and digital knowledge to analyze basic business situations and make appropriate marketing decisions
- To promote skills in using digital technology and artificial intelligence to support planning and data management for marketing decisions
- To develop the ability to analyze quantitative and qualitative data in order to derive strategic insights meaningful to business operations
- To promote leadership skills, teamwork, and responsibility for conducting marketing projects professionally
- To cultivate ethics, responsible thinking, and consideration of the principles of ESG in the marketing decision-making process
- To promote skills in creatively designing and developing basic digital marketing approaches or campaigns suitable for
- To develop the ability to apply business model principles (Business Model) to develop new business concepts and strengthen entrepreneurial skills
Career Opportunities
Graduates can pursue the careers listed below, or other related careers, except for professions that require a professional license.
- Marketer
- Digital Marketer
- Marketing Planner
- Sales Manager
- Product Manager
- Marketing Communications Manager
- Brand Manager
- Customer Relationship Manager
- Import-Export Manager
- International Marketing Manager
- Marketing Researcher
- Business Owner
Campus Learning Atmosphere
Admission Requirements
- Qualifications of applicants shall be in accordance with the Regulations of Southeast Asia University on Undergraduate Education B.E. 2567 and applicants to the Bachelor of Business Administration Program in Marketing must have the following qualifications
- Graduated from high school (M.6) or Vocational Certificate (ปวช.) or equivalent
- Graduated with a Higher Vocational Certificate (ปวส.) in Business Administration or equivalent, with credit transfer
- Graduated with an undergraduate degree in another field from an institution accredited by the Ministry of Higher Education, Science, Research and Innovation and the Office of the Civil Service Commission (OCSC), with credit transfer
- Has good conduct, is not deficient in morality and good manners
- Is physically healthy, free from diseases considered repugnant by society, and ready for both theoretical and practical studies